FeedOctober 5, 2007
Sun Microsystems, the well known computer software, hardware, and e-business solutions provider has decided to step into another niche of the Chinese market, Middle Autumn Festival's mooncakes. The
mooncake market in China yearly grosses at over $8 billion in sales.
That is to estimate, in China every person buys about 6 mooncakes at $1 a piece. People normally give them to each other as presents and eat them during the festive dinners and daily meals.
"To miss such an opportunity of capturing a market share and billions in profit would be a mistake," said Sun Microsystems spokesperson in Shanghai, Jeff Sunlight. Recent competitive involvements of IBM, SAP, as well as Chinese software companies have been eating Sun's lunch in e-business solutions in China.
"Intoduction of Suncakes™, will stabilize our profits in China and balance our losses in software market," added Sunlight.
Suncakes will come at reduced prices than their Chinese counterparts, due to the added marketing value.
mooncake market in China yearly grosses at over $8 billion in sales.
That is to estimate, in China every person buys about 6 mooncakes at $1 a piece. People normally give them to each other as presents and eat them during the festive dinners and daily meals.
"To miss such an opportunity of capturing a market share and billions in profit would be a mistake," said Sun Microsystems spokesperson in Shanghai, Jeff Sunlight. Recent competitive involvements of IBM, SAP, as well as Chinese software companies have been eating Sun's lunch in e-business solutions in China.
"Intoduction of Suncakes™, will stabilize our profits in China and balance our losses in software market," added Sunlight.
Suncakes will come at reduced prices than their Chinese counterparts, due to the added marketing value.