Unable to deal with the effects of sudden fame, first-time Shangzilla contributor Jonathan Walker descended into a personal hell of booze, personal demons and social withdrawal.

Johnie's experience was practically instantaneous. "It's quite a high for a few minutes" said Johnie, speaking from underneath a sleeping bag in his flat, "but after that, you look in the fridge for a beer and say 'what's the point' ".

"The worst thing was dealing with the effects of sudden fame" Johnie continued. "When I told Jeff about my success, he was quite interested, but then a few days later he was pestering me again to find out which article I actually wrote".

"...I smell paparazzi..."

"Either that, or he's after some weird fantasy with the writer, where we get married in Africa or something"