Shangzilla editor Dan Wasburnt's latest article for popular website Shangzilla.com has nothing to do with naked photos of Edison Chen.

Washburnt noted however, that the article Net awash with naked pictures of Edison Chen and you was currently topping the most popular articles this month. Even shameless ripoffs of Shangzilla.com are filled with stories about Edison Chen.

"Since internet users are searching frequently for "Edison Chen photos" and "Edison Chen taking naked pictures" and "Edison Chen latest sex scandal pictures", commented Wasburnt, "I decided to mention Edison Chen as many times as I could in the article to ensure my article came first in Google, whenever anyone searched for Edison Chen"

"I might also mention other Hong Kong stars like Gillian Chung, Bobo Chan, and Cecilia Cheung, who are also unrelated to my article. But closely related to Edison Chen", Wasburnt continued.

Wasburnt, whose hairstyle has rarely been compared to Edison Chen, once came last in an Edison Chen lookalike contest.

Wasburnt's next article, also about golf, is entitled "Latest pics in Edison Chen sex scandal".