Shangzilla editor-in-chief Dan Wasburnt was disappointed to lose in a Dan Wasburnt impersonation contest held in Shanghai this weekend. Although Wasburnt excelled in the "writing articles for the Economist" round, penning an article entitled "Indonesia: at a crossroads", he lost out in the crucial swimsuit round to the editor of a rival, inferior, publication.

Wasburnt's colleague Kenneth Tangent said that Wasburnt was downcast after the contest. "As the real Dan Wasburnt, he was really hoping for a top-three finish. Maybe he should stick to Elvis contests."